There’s so much to love about new business—the thrill of competition, the excitement of new opportunities. It’s the lifeblood of any organization. But it’s also incredibly challenging. Balancing the demands of day-to-day operations while focusing on new business can feel overwhelming, especially when you’re up against the best in the industry.
Success in new business—whether through organic growth, prospecting, or winning new accounts—requires careful planning and precise execution. Every detail matters.
Throughout my career, I’ve held roles that focus on driving organic growth while maintaining existing accounts, as well as roles dedicated to new business acquisition. My approach includes:
Prospect Planning
I’ve helped agencies identify the right business verticals and specific clients to target based on their experience, expertise, and market opportunities. This ensures that your efforts are focused on the most promising prospects.
New Business Game Plan Development
Winning new business demands a strategic roadmap. I work with teams to create tailored game plans that cover every step of the process—from resource allocation and logistics to gathering intelligence and crafting creative thought starters.
Intel Gathering
The right insights can make or break a pitch. I have specialized in uncovering valuable information that gives your team a competitive edge and positions you for success in the pitch process.
Presentation Creation
A winning presentation is more than just good design—it’s about telling a compelling story. I collaborate on building presentations that not only look great but also resonate with prospective clients and leave a lasting impression.
Brian Phelps 