Michelin

Michelin: A Better Way Forward Brand Campaign

In collaboration with Michelin, we relaunched the brand under a powerful new themeline: A Better Way Forward. This fresh positioning put a spotlight on Michelin’s commitment to environmental sustainability, emphasizing the brand’s role in the shift toward electric vehicles (EVs) and sustainable driving solutions. To bring this vision to life, we developed a multi-faceted campaign that spanned digital, events, and dealer engagement.

Award-Winning Website: Paving the Way for a Greener Future

We created an innovative, award-winning website that became the digital centerpiece of the campaign. The site highlighted Michelin’s efforts to build a more sustainable, greener world, while also emphasizing how Michelin tires contribute to improved safety and performance for drivers. The site not only showcased Michelin’s environmental initiatives but also provided a user-friendly experience that resonated with consumers seeking both eco-consciousness and driving excellence.

SEMA Event: Supercar Showcase

A major highlight of the campaign was Michelin’s presence at SEMA, the aftermarket trade show in Las Vegas. We crafted a show-stopping exhibit that displayed high-performance supercars equipped with Michelin tires in an eye-catching, innovative manner. The display reinforced Michelin’s leadership in tire technology, creating buzz and excitement among industry professionals and car enthusiasts alike.

Dealer Engagement: Bibendum-Shaped POS Kit

To ensure Michelin dealers were fully aligned with the new campaign, we developed a one-of-a-kind point-of-sale (POS) kit. The kit included an overview of the campaign’s environmental focus, along with new selling materials designed to engage customers. Packaged in a creative Bibendum-shaped box, the kit not only provided valuable information but also served as a memorable, branded keepsake for dealers.