Securing Harley-Davidson’s Global Agency of Record
In 2016, I had the opportunity to co-lead an intense and highly competitive new business pitch for the global Agency of Record (AOR) for Harley-Davidson. This process was a true test of collaboration and innovation, as it brought together top-tier agencies from around the globe. The goal? To develop a custom, unified solution that would manage Harley-Davidson’s digital, media, and advertising needs worldwide.
Over several months, we navigated a multi-phase process that demanded strategic insight, creative brilliance, and meticulous attention to detail. The effort culminated in a win, securing our agency’s role as the global AOR for this iconic brand. It was a momentous achievement, laying the groundwork for dynamic and integrated campaigns that spoke to Harley-Davidson’s legacy while driving modern engagement.
Unveiling the H-D 2018 Softail Slim with Jason Momoa
One of the standout projects following this win was the launch of Harley-Davidson’s 2018 Softail Slim. For this project, we partnered with superstar Jason Momoa to create a one-of-a-kind unboxing event. The event, streamed live on social media, captivated the brand’s audience by tapping into the raw energy and excitement that Harley-Davidson motorcycles embody.
Not only did the event draw significant attention from Harley fans, but it also engaged a broader audience thanks to Momoa’s involvement. The unboxing went beyond a standard product reveal—it was an immersive experience that captured the spirit of adventure and freedom Harley-Davidson is known for.
Brian Phelps 