Winning the Chevy Publishing Business: Chevy New Roads
Another remarkable new business win I had the privilege of help leading was securing the Chevy publishing account. In partnership with an exceptionally talented team, we developed an innovative and thoughtfully designed magazine and digital platform—Chevy New Roads. This initiative offered a fresh approach to storytelling, blending Chevy’s vehicle portfolio with engaging narratives about unique destinations and travel experiences, all framed from the perspective of a Cadillac owner.
The pitch process was highly competitive, but we brought our vision to life, showcasing a seamless fusion of design, content, and digital integration. Chevy New Roads quickly became a platform that connected drivers not only to their vehicles but also to the adventures their Chevy could take them on.
Elevating Cadillac Magazine: A Well Driven Life
Before embarking on the Chevy New Roads project, I helped develop the Cadillac Magazine, an owner-focused publication positioned under the theme “A Well Driven Life.” This publication was more than just a vehicle showcase; it was a lifestyle magazine that resonated with the aspirations of Cadillac owners. From curated travel stories and culinary experiences to motorsports and design, the magazine captured the essence of luxury and performance synonymous with Cadillac ownership.
By weaving these stories into a cohesive narrative, we created a lasting impression on Cadillac’s audience, offering them not only a look into their vehicles but a window into a lifestyle that reflected the Cadillac brand ethos.
Brian Phelps 