Cadillac Escalade Launch: RZA and the Power of 36 Speakers
We were tasked with unveiling the all-new Cadillac Escalade through a social-first campaign, designed to spotlight one of its standout features—the AKG Studio Reference System, boasting 36 speakers. During our brainstorming, we uncovered a compelling connection: the legendary RZA, a founding member of Wu-Tang Clan, had produced his iconic album, 36 Chambers, using an AKG microphone. The synergy was undeniable.
We partnered with RZA to create a one-of-a-kind campaign, placing him at the forefront to highlight the AKG system’s exceptional sound quality and its seamless integration into the Escalade. Through a series of engaging videos, RZA shared his personal connection to AKG while showcasing the Escalade’s cutting-edge features. The content was seeded across social media, creating buzz and anticipation for the vehicle’s launch.
The campaign garnered significant attention, including a feature in Forbes, with new content releases each day, building momentum leading up to the highly successful launch of the Escalade.
Brian Phelps 