Cadillac LYRIQ Integrated Campaign: Colors of Emotion Featuring Labrinth
To launch the all-new Cadillac LYRIQ, we set out to capture the emotional experience that comes with driving a Cadillac, while incorporating the rich, vibrant colors that are emblematic of the brand. We partnered with world-renowned artist Labrinth to create a campaign unlike any other—Colors of Emotion.
Labrinth, known for his innovative soundscapes, brought the campaign to life by composing unique tracks specifically for Cadillac. These tracks paralleled the release of his new album, adding an unparalleled layer of authenticity to the work. The collaboration seamlessly aligned Cadillac’s bold new EV with Labrinth’s cutting-edge music, creating a powerful emotional connection.
To deepen engagement, we rolled out behind-the-scenes social content, exploring the different “color worlds”. The integrated campaign was a multimedia success, spanning PR, digital, social, and broadcast, making a bold statement as Cadillac entered the electric vehicle market.
Brian Phelps 