Problem Solver. Culture Builder. Team Coach. Marketing Leader.
With over 20 years of experience, I bring a truly unique background in supporting iconic and diverse brands. From Cadillac, Chevy, and Michelin to Expedia/Travelocity, Dow, and Ghirardelli. During this time, I’ve held leadership roles within account management, new business development, digital strategy, and operations.
Throughout my career, I’ve cultivated unbreakable relationships, driven business growth through innovative initiatives and organic strategies, and delivered award-winning campaigns that consistently surpassed objectives and earned industry accolades and awards. I have a proven track record of launching cutting-edge technologies such as AI and dynamic online advertising, along with creating immersive digital experiences that redefine product engagement and operational efficiencies.
In the past five plus years on Cadillac, I’ve played a key role in managing a team of 75 people, contributing significantly to the strategic evolution of this iconic brand. This includes creating their positioning, tagline and visual identity, launching their entire EV portfolio with a high-profile Super Bowl debut, and pioneering real-time, agile solutions like our content maker initiative. Embracing technology, I’ve help spearhead AI-driven social content creation, developed digital vehicle immersion experiences, and curated a dynamic social media presence in racing.
Personal Strengths
- Leadership Excellence: Proven leader with over 20 years of experience, including leading high-performing teams in the automotive industry and earning an MBA. Adept at steering complex projects and inspiring cross-functional collaboration.
- Creative Campaign Development: Expertise in crafting innovative, integrated campaigns that blend creative strategy with cutting-edge execution. Skilled at fostering strong creative and strategic partnerships to deliver impactful brand experiences.
- Relationship-Driven Collaboration: Deep understanding of the value of strong partnerships. Empathetic leader who values open communication and seamless operations to ensure success across all functions.
- Operational Savvy: Analytical and process-oriented, with an engineering mindset that drives efficiency. Skilled in utilizing tools and systems to streamline operations and optimize project outcomes.
- Business Growth & Development: A track record of driving growth through organic strategies and winning new business opportunities. Strong focus on identifying new revenue streams and building lasting client relationships.
- Team Building & Mentorship: A committed mentor who cultivates a positive, fun team culture. Known for nurturing talent, fostering collaboration, and creating environments where team members thrive.
Brian Phelps 